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Simon Bolton, the former JWT chief executive, has been made the global chief executive of WPP's brand identity consultancy, Enterprise IG.
Bolton, who left JWT in November last year, takes over from Dave Allen.
Allen will become the chief executive of Team Vodafone.
In his new role, Bolton will be responsible for expanding the consultancy into new markets. It has a client list including BP, Credit Suisse and Unilever and currently operates across North America and Asia.
Craig Branigan, the head of the Branding Identity and Design Group at WPP, said: 'Simon has the skills to motivate people and ...