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ITV unites family of channels with pounds 3m branding overhaul.(Brief Article)
ITV is rebranding its family of channels in an attempt to change its image from a terrestrial broadcaster to a content brand.
The new look replaces ITV's three-year-old blue-and-yellow logo with new logos and idents for ITV1, ITV2, ITV3, ITV News and ITV regional bulletins. It is based on a 12-month research project, called Brand 2010, which involved 6,000 viewers.
Clare Salmon, ITV's ...
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