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ACP-Natmag backs new title with pounds 6m.(Brief Article)
ACP-Natmag is launching its second weekly title, Real People, with a pounds 6 million campaign by Clemmow Hornby Inge and Initiative Media.
The real-life magazine will hit newsstands this week, with a cover price of 60p. It will compete with titles such as H Bauer's Take A Break and IPC Media's Chat.
Television, poster and press ads use the slogan: 'There's a time and a place to share your story.' Three TV spots feature people announcing their real-life problems in inappropriate places.
Real People will be edited by Vicky Mayer, the former deputy editor of IPC's Now magazine. Content will focus on real-life stories but also includes lifestyle features, ...
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