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M&C loses pounds 16m Wanadoo business.(advertising contracts)(Brief Article)
M&C Saatchi has lost Wanadoo's pounds 16 million advertising account as the internet service provider brand has become part of the pan-European review by its parent company, France Telecom.
The telecoms giant, known as Orange in the UK, has shortlisted a number of agency pairings for its pounds 200 million consolidated creative business, but M&C Saatchi is not involved.
DDB is working alongside BBDO, Fallon is collaborating with Publicis Groupe's Paris-based creative hotshop Marcel, and WPP's Red Cell network is pitching with Y&R France. Euro RSCG and FCB are also in the running.
Orange's UK incumbent, Mother, is pitching for the UK business. France Telecom is believed to have told the agency that if it is successful, ideas it presents may be used across European markets. The successful agencies will manage the core Orange brand and will be responsible for rebranding Wanadoo as Orange. France Telecom's decision to subsume the ISP into Orange was based on the strength of the ...
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