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HTW scoops pounds 5m Foster's CRM brief.(Harrison Troughton Wunderman)(Brief Article)
Harrison Troughton Wunderman has strengthened its relationship with Scottish & Newcastle by capturing Foster's pounds 5 million customer relationship marketing account.
HTW, which already works on the S&N brands San Miguel, Kronenbourg and Baltika, won the business in a pitch against Lida, Poulter Partners and Juice.
The agency will develop a multichannel relationship marketing programme involving direct, digital, ambient, in-bar and experiential activity.
The appointment marks a change in strategy for the brand. The programme will be the brewer's first foray into CRM. Foster's has previously relied ...
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