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Dare wins pitch for Vodafone business.(advertising contracts)(Brief Article)
Vodafone UK has awarded its digital advertising account to Dare, after a three-way pitch against Modem Media and Agency.com.
The mobile phone giant, which has never retained a digital agency before, also plans to double its online marketing budget in 2006.
Dare will now be charged with developing a digital strategy for the business, as well as handling online marketing and ongoing development of the vodafone.co.uk website.
Vodafone has previously used a handful of agencies on a project basis.
Dominic Chambers, the head of ...
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