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Maestro appoints creative and media.(MasterCard Europe enters into an advertising contract with McCann Erickson)(Brief Article)
MasterCard Europe has awarded the pounds 4 million creative advertising and media briefs for its Maestro debit- card brand to McCann Erickson and Universal McCann without a pitch.
Creative duties for Maestro, which was known as Switch in the UK, were previously handled by cdp-travissully. Media planning and buying was with Carat.
The move strengthens the financial services company's ties with the Interpublic agencies, which currently handle creative and media duties for its main credit-card brand.
The appointment will see the two agencies develop a UK brand campaign for Maestro, with the aim of expanding use of the card across the retail sector.
In 2004, cdp-travissully created an pounds 8 million campaign in which the animated Switch and Maestro penguins from ...
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