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<a href="http://www.accessmylibrary.com/article-1G1-140818090/reddy-quits-mccann-erickson.html" title="Facts and information about Reddy quits McCann Erickson for BBH head of art role.(Mark Reddy appointed at Bartle Bogle Hegarty Ltd.)(Brief Article)">Reddy quits McCann Erickson for BBH head of art role.(Mark Reddy appointed at Bartle Bogle Hegarty Ltd.)(Brief Article)</a>
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Reddy quits McCann Erickson for BBH head of art role.(Mark Reddy appointed at Bartle Bogle Hegarty Ltd.)(Brief Article)
Mark Reddy, the McCann Erickson London executive head of art, is leaving the agency at the end of the month to join Bartle Bogle Hegarty with the same title. He will be deployed on large projects, including the Vodafone and British Airways accounts.
His departure follows the shock exit in December last year of his partner Robert Campbell, the former McCann executive creative director and the agency's vice-president for Europe, the Middle East and Africa.
Reddy, 48, was poached by McCann in May 2004 from his position as head of art at DDB London. He was charged with leading an overhaul of McCann's visual output, including the agency's image.
He worked alongside Campbell and Frank Lieberman, who was lured out of retirement to take up the position of executive head of TV early in ...
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