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HP Foods consolidates pounds 7.5m media account into Vizeum.(Brief Article)
HP Foods has consolidated its pounds 7.5 million media buying and planning account into Vizeum after the agency beat two undisclosed agencies to land the business.
Previously, HP worked with Brand Connection for media planning and Carat for buying. HP Foods brands include HP Sauces, Lea & Perrins sauces and the Amoy range of food products. Last year, it appointed Beattie McGuinness Bungay to its advertising account after parting company with Mustoes.
Graham White, HP Sauces' ...
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