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SEB to review pounds 20m European media.(Groupe SEB S.A. enters into advertising contracts)(Brief Article)

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| January 13, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Groupe SEB, the domestic appliances company, is reviewing its estimated pounds 20 million pan-European media planning and buying business.

The French holding company, which owns brands including Tefal, Rowenta and Moulinex, is aiming to consolidate its media. It currently uses agencies on a market-by-market basis.

Networks including Zenith-Optimedia and Initiative are thought to be involved in a pitch for the business.

Groupe SEB spends around pounds 3 million annually in the UK but its largest market is France. Equinox, the ZenithOptimedia subsidiary, handles UK planning and buying for the Tefal brand, which has spent pounds 2 million on media in ...

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