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Groupe SEB, the domestic appliances company, is reviewing its estimated pounds 20 million pan-European media planning and buying business.
The French holding company, which owns brands including Tefal, Rowenta and Moulinex, is aiming to consolidate its media. It currently uses agencies on a market-by-market basis.
Networks including Zenith-Optimedia and Initiative are thought to be involved in a pitch for the business.
Groupe SEB spends around pounds 3 million annually in the UK but its largest market is France. Equinox, the ZenithOptimedia subsidiary, handles UK planning and buying for the Tefal brand, which has spent pounds 2 million on media in ...