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DWP seeks closer ties with agencies.(Department of Work and Pensions, COI )(Brief Article)
A second Whitehall department is seeking a more arms'- length relationship with COI to secure more control over its campaigns.
The Department of Work and Pensions, one of Whitehall's biggest adspenders, with an annual budget of around pounds 20 million, wants a more direct relationship with agencies on some campaigns.
Its call mirrors a similar request by the Home Office, which is in talks with COI bosses about taking a more hands-on role.
Simon MacDowall, the director of communications at DWP, said: 'COI offers a good service in a number of areas. But it would be nice to choose from a ...
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