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NFL pulls plug on marketing for erectile dysfunction drugs.
Byline: Christopher Snowbeck
Jan. 12--The NFL, known for being protective of its wholesomely macho identity, is giving erectile dysfunction drugs the cold shoulder.
The National Football League says it will not renew a marketing agreement with the makers of the anti-impotence drug Levitra out of concern ads promoting the three most popular erectile dysfunction drugs -- Viagra, Cialis and Levitra -- became a bit too racy in recent years.
"It's the category we had concerns with," said Brian McCarthy, spokesman for the NFL. "It went from being a men's health initiative to more of a lifestyle performance issue in the marketing and advertising strategy."
Bayer, which makes Levitra, and its marketing partner GlaxoSmithKline, paid a…
- New prescriptions in erectile dysfunction market up 16% after Super Bowl ads.
- Newspaper article from: Biotech Business Week March 22, 2004 700+ words
...comparing prescription and patient-centric activity in the erectile dysfunction (ED) market 2 weeks before and after the consumer advertising blitz during the 2004 Super Bowl, Vector One reports that the market had a 16% increase in traditional...
- Verispan's Vector One reports: New prescriptions in erectile dysfunction market...
- News wire article from: Asia Africa Intelligence Wire February 26, 2004 700+ words
...In comparing prescription and patient-centric activity in the erectile dysfunction (ED) market 2 weeks before and after the consumer advertising blitz during the Super Bowl, Vector One reports that the market had a healthy 16% increase...
- Verispan's Vector One Reports: New Prescriptions in Erectile Dysfunction Market...
- Press release article from: Business Wire February 26, 2004 700+ words
...In comparing prescription and patient-centric activity in the erectile dysfunction (ED) market 2 weeks before and after the consumer advertising blitz during the Super Bowl, Vector One(TM) reports that the market had a healthy 16% increase...
- Brand bang for the big-game buck: did Lilly ICOS, Bayer and GlaxoSmithKline get...
- Magazine article from: Medical Marketing & Media Garrett, Paula March 1, 2004 700+ words
...Absolutely. The Super Bowl provided a...of men with erectile dysfunction and their partners...during the Super Bowl was not designed...pitch about erectile dysfunction? Or worse...not watch the Super Bowl alone. They...
- Coach Mike Ditka to Launch the 'LEVITRA(R) Challenge' During Super Bowl...
- Press release article from: PR Newswire January 29, 2004 700+ words
...rallying men with erectile dysfunction (ED) to take...during the Super Bowl with two new...this year's Super Bowl. Bayer AG...during the Super Bowl is a natural...used to treat erectile dysfunction (ED). Men...
- NFL and marketers of erectile dysfunction drug Levitra part ways.
- News wire article from: The America's Intelligence Wire January 9, 2006 700+ words
...raise awareness of erectile dysfunction that doesn't...diabetes can lead to erectile dysfunction. Schering-Plough...advertised during the Super Bowl as it had been previously. The entire erectile dysfunction drug category has...
- Erectile dysfunction marketing blitz establishes 'normalcy' message.(Chain...
- Magazine article from: Drug Store News Johnsen, Michael March 22, 2004 700+ words
...HOUSTON -- The erectile dysfunction marketing blitz...this year's Super Bowl, reaching...following the Super Bowl. Color advertisements...Monday following Super Bowl Sunday. Although...if you say 'erectile dysfunction,'" Maddox...
- Bayer and GSK Celebrate Six Months of Treating American Men with LEVITRA(R)...
- Press release article from: PR Newswire February 26, 2004 700+ words
...ever to air during a Super Bowl * In the one-hour...advertisement aired during the Super Bowl, unique web visits...immediately following the Super Bowl, new prescriptions...treatment option for erectile dysfunction with their doctors...
- Keep it down: Erectile dysfunction drug makers tone advertising.
- Newspaper article from: Economic Times (New Delhi, India) January 18, 2006 700+ words
...treatments for erectile dysfunction have started toning...for Cialis, its erectile dysfunction prescription drug...open discussion of erectile dysfunction, even as some...longer appear during Super Bowl, where children...
- Virile Valentine: Men getting the message about erectile dysfunction.(Knight...
- Newspaper article from: Knight Ridder/Tribune News Service Alfano, Pete February 13, 2004 700+ words
...commercials for it on the recent Super Bowl broadcast. You're inundated...we're trying to be discreet _ erectile dysfunction. Forget about cancer and heart...which did a hard sell during the Super Bowl, when all that testosterone was...
Source: HighBeam Research, NFL pulls plug on marketing for erectile dysfunction drugs.
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