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San Jose Mercury News (San Jose, CA)

| January 10, 2006 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: John Ryan

Jan. 10--With the Rolling Stones performing at the Super Bowl, it might seem the NFL is catering to a market concerned about erectile dysfunction.

But not for long.

The NFL will soon go snip-snip on its endorsement deal with Levitra. The league doesn't want to extend the three-year, $18 million contract; it ends March 31, though conditions may persist for up to four hours.

So, to recap:

Little Yellow Pill, in.

Little Blue Pill, out.

League spokesman Brian McCarthy told the Associated Press the league doesn't want to deal with Levitra, Viagra or Cialis anymore because "the ads shifted from…

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