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Byline: Chatrudee T.S. Hemtasilpa
Jan. 10--The Tourism Authority of Thailand (TAT) has kicked off its promotional efforts for this year with the launch of Chinese New Year festivals and a planned global campaign at ITB Berlin, the world's largest travel trade fair.
ITB (International Tourismus-Borse) 2006 is scheduled from March 8-12 in the German capital. The event last year attracted 150,000 operators and visitors from 180 countries.
The first event on the Thailand Grand Invitation campaign was The Royal Trophy, the Europe vs Asia golf championship that concluded in Chon Buri on Sunday.
From Jan 28 to 29, the TAT will stage Chinese ...
Source: HighBeam Research, TAT starts sending out 'Grand Invitations' to draw crowds.