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Byline: LARRY EDSALL
Visit the Phoenix area and Scottsdale in any January and you'll soon find yourself wondering: Is the collector car hobby approaching critical mass? Is it even still a hobby?
As evidenced by a plethora of cable television shows-from Bling My Vega to Drift That Datsun-car collecting has become a mass-market, herd-mentality, feeding-frenzy industry.
Is that bad? Look at NASCAR: Formerly a few good ol' boys rubbin' fenders 'round a dirt oval on Sunday afternoon, it's now prime time and private jets, corporate suites and Nielsen ratings, sponsorships and marketing matrices.
"Everyone wants to take the collector car market today and go back to 1989 and make some type of comparison,'' says Steve Davis, senior executive vice president of the Barrett-Jackson Auction Co. (which, by the way, not only has a senior executive vice president but just hired a COO whose specialty is corporate mergers and management).
The end of the 1980s, you'll recall, was when the bubble burst on a collector car market that had been wildly inflated by speculators bidding up any vehicle that was red or fly yellow and had a prancing horse in its pedigree.
But that's not what's happening now, Davis promises.
Source: HighBeam Research, COLLECTORS FRENZY IN ARIZONA; What To Know Before You Go.