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Mute hatches plan to build on Depeche Mode's overseas success.(Campaign focus)
Mute was always expecting that Depeche Mode's first studio album in four years would be strongly received, but its performance globally has been nothing short of exceptional.
Playing The Angel secured a first week number one position in 18 countries and, several weeks on, it remains Top 10 in 17 of those, having shipped more than 1.3m units globally. In the UK the album shipped 130,000 copies in its first month, double the volume that its predecessor Exciter has sold to date.
Mute's director of marketing Howard Corner says press support has been helped by the "event" nature of the record. "There was a really positive press buzz and media awareness from day one," he says. "The fact that the band themselves have produced a record that is fresh, edgy, compelling and very cutting edge 25 years after their formation added a new angle and that's become the ...
- Depeche Mode
- Reference information from: Contemporary Musicians Johnson, Anne January 1, 1991 700+ words
Depeche Mode Avant garde techno-pop group For the...British band to take America by storm is Depeche Mode, a group of post-punk pop performers...field of computer-assisted music. Depeche Mode has enjoyed great success in England...
- DEPECHE MODE, OMD SWAP SYNTH-POP STYLES DEPECHE MODE -- IN CONCERT WITH...
- Newspaper article from: The Boston Globe Jim Sullivan, Globe Staff June 8, 1988 700+ words
...British synth-pop -- 1980-81 -- Depeche Mode and Orchestral Manoeuvres in the Dark...makers, albeit on an underground level. Depeche Mode was a giddy, bouncy pleasure; OMD...styles. OMD is the lighter pop band and Depeche Mode aims for more ambitious, textural...
- Depeche Mode's Classic Music Videos Compiled on THE VIDEOS 86-98 Home Video For...
- Press release article from: PR Newswire October 8, 1998 700+ words
...Reprise Home Video is set to release DEPECHE MODE -- THE VIDEOS 86-98, a 21-song...10th and is a companion to the CD, "DEPECHE MODE -- THE SINGLES 86-98," from Reprise...release of the video coincides with Depeche Mode's autumn tour of the United States...
- Depeche Mode continues evolving
- Newspaper article from: Press-Telegram Long Beach, CA. Phillip Zonkel August 13, 2009 700+ words
...phone from New York City, a stop on Depeche Mode's "Sounds of the Universe Tour...projected thunderstorms. "Wherever Depeche Mode plays, it rains," he mused. The...streak is likely to come to a halt, as Depeche Mode plays shows Sunday and Monday at the...
- EA and Depeche Mode Collaborate on Signature Song for The Sims 2 Open for...
- Press release article from: Business Wire March 2, 2006 700+ words
...sound of legendary alternative rock band Depeche Mode has been translated to The Sims native...Suffer Well,' a popular track from Depeche Mode's critically acclaimed album 'Playing...experimenting with Navajo. "Like the Sims, Depeche Mode is a worldwide phenomenon, with a distinct...
- ``DEPECHE MODE: TOURING THE ANGEL, LIVE IN MILAN'' to Premiere Nationwide in a...
- Press release article from: Business Wire September 11, 2006 700+ words
...CineMedia and Live Nation Present Depeche Mode's New Concert DVD, Plus ExclusiveTour...Theatres on Monday, September 25th Depeche Mode will premiere their highly anticipated new concert DVD DEPECHE MODE: TOURING THE ANGEL, LIVE IN MILAN...
- Depeche Mode ready to accelerate. (ready-to-wear women's clothing)
- Magazine article from: WWD Friedman, Arthur March 3, 1992 700+ words
...division, Marvin Singer, chairman of Depeche Mode, Inc., is taking strategic steps...Scaasi Dress, Steven Stolman and Depeche Mode -- to take the international marketing...approach this year. The Scaasi Dress and Depeche Mode labels were introduced in Canada in...
- Depeche Mode delivers evolving, vital sound.(Arts and Lifestyle)
- Newspaper article from: The Boston Herald Sullivan, Jim August 2, 2009 700+ words
Byline: JIM SULLIVAN DEPECHE MODE At Comcast Center, Mansfield...Here's a familiar sight for Depeche Mode fans: Dave Gahan, the slick...in 1996; he's clean now.) Depeche Mode was there in the early '80s...
