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Music Week

| December 03, 2005 | Larkin, Jim | COPYRIGHT 2005 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Play It Again Sam is going back to basics with the launch of a seven-inch label arm that it hopes will enable it to forge relationships with bands at the development stage of their careers.

A label arm for seven-inch vinyl? Isn't the future about Bluetooth and MP3s?

So everyone keeps telling us. But retailers like their seven-inch records and bands think it's pretty cool, too. "It fits the format of what is working for indie retailers now," says Carli Kapff, Pias's head of A&R. "We haven't been signing rock and indie guitar bands because it just felt so competitive, so part of the path we've struck is in areas where we haven't had so much competition--historically dance and hip hop, basically lots of different areas. This arm enables us to get involved with bands at an early stage without the need for entering into a long term contract."

Hasn't this been done before? Why launch it now?

People are buying it.

Who?

"Young music lovers and, I think, a lot of A&R guys. It's the perfect musical souvenir," says Kapff.

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