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Play It Again Sam is going back to basics with the launch of a seven-inch label arm that it hopes will enable it to forge relationships with bands at the development stage of their careers.
A label arm for seven-inch vinyl? Isn't the future about Bluetooth and MP3s?
So everyone keeps telling us. But retailers like their seven-inch records and bands think it's pretty cool, too. "It fits the format of what is working for indie retailers now," says Carli Kapff, Pias's head of A&R. "We haven't been signing rock and indie guitar bands because it just felt so competitive, so part of the path we've struck is in areas where we haven't had so much competition--historically dance and hip hop, basically lots of different areas. This arm enables us to get involved with bands at an early stage without the need for entering into a long term contract."
Hasn't this been done before? Why launch it now?
People are buying it.
Who?
"Young music lovers and, I think, a lot of A&R guys. It's the perfect musical souvenir," says Kapff.