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We recorded our first album, The Neon Handshake, with EMI and the second, Transmit Disrupt, on our own un-named label in the UK.
The idea initially was to cut out a lot of the machine stuff between us and our audience. So we did things such as hand stamp our own artwork for limited releases. I guess the fact that the label did not have a name was appropriate--we were our own middle men.
Through that we got approached by Burning Heart/ Epitaph who are now releasing it worldwide.
For us, DIY means doing as much as you possibly can on your own and only paying for things that you really need.
It feels more honest and there is a lot less pressure to compromise anything. The more we do things for ourselves, the less responsible we are to others.
Even though we have signed to a label again, it feels very different to being with a major. We put our hearts into the details, from artwork to newsletters. It's all a form of expression to us. And ...