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Sony BMG International is looking to build on the legacy of Sony's Sine operation by rolling out a division handling independently-signed repertoire and the major's own development acts.
Red Independent Network (Red Ink), which initially launches with offices in the UK, Germany, Benelux, Australia and Canada, will work in tandem with indie labels by distributing, marketing and promoting their releases outside of their domestic market. The major expects to announce launches in other territories in the new year.
The concept of Red Ink will mirror that of Sony's Sine (Sony Independent Network Europe) division, which launched more than a decade ago as the Licensed Repertoire Division and worked with labels including Creation, Independiente, Skint and Nude on pushing their releases overseas. However, unlike Sine, Red Independent Network will have a presence outside of Europe, as well as offer the opportunity to work with its US-based sister company Red, whose own network of more than 50 labels includes Loud, Victory Records and Spitfire.
Red will report to the chairman of Sony BMG ...