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DIY music finds fresh routes to the marketplace: although the internet is vital for most artists taking the DIY route, physical retail remains crucial to any artists looking to reach their audience and find a route to market.(THE DIY ISSUE)

Music Week

| December 03, 2005 | Franks, Chrisi | COPYRIGHT 2005 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

For anyone trying to sell their music without the safety net of an established label, reaching a willing audience is perhaps the greatest challenge.

What remains crucial--even in this new era of direct delivery, across telephone wires and cable networks--is the role of the physical distributor.

While the heralding of a brave new digital world has led some to hail the demise of the physical music environment, such predictions have proven to be premature. Even though 2005 can be rightly trumpeted as the year in which digital business came into its own, it remains significant only within the singles market; across the music market as a whole, digital sales ...

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