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Newsweek: 'the iPod is the category'.(Apple Computer Inc.)

The Online Reporter

| July 24, 2004 | COPYRIGHT 2009 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Who would have thought that three years ago when Apple Computer was busy building its first-generation portable digital music player for the fledgling market that the iPod would make the cover of Newsweek?

The July 26 issue features a picture of Apple CEO Steve Jobs and the seemingly ubiquitous iPod with the Cartesian quip: "iPod, therefore iAm."

Although Apple didn't start the digital music player revolution, it now owns roughly half the market. More than three million of the pricey white gizmos have been sold since they debuted in October 2001.

Newsweek senior editor Steven Levy notes that the iPod has appeared on TV shows and in movies and music…

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Source: HighBeam Research, Newsweek: 'the iPod is the category'.(Apple Computer Inc.)

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