Thailand's alcoholic beverages market, year-end sales: Hopes pinned on foreign tourists.

(From Thai Press Reports)

Section: Research - Generally in December of each year, with the Christmas and New Year holidays, demand for alcoholic beverages - including spirits and beer, and such Thai domestic creations as Ou, Krachae and Sato, plus fruit and herbal wines - is always higher than during other periods to support seasonal celebrations and parties. Moreover, alcoholic beverages are also bought as gifts or added as items in New Year gift baskets given to relatives and friends. Notably, alcoholic beverage sales to Thais that merchants want to boost at year-end may not fully meet their expectations due to limited purchasing power and the problem of higher oil prices, coupled with the impact of increased tariff duties in September, which increased the …