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Danica Patrick
America couldn't take its eyes off Danica Patrick last season. She was the most important thing to happen to the Indy Racing League. She actually inspired non-race fans to pay attention.
The recently married 23-year-old Indy car driver from Roscoe, Illinois, graced the covers of Sports Illustrated, TV Guide, ESPN the magazine and USA Today, to name a few. She appeared twice on the David Letterman show and was a red-carpet guest at a Hollywood movie premier.
Next season is pivotal for Bobby Rahal's protege: She must translate a year's worth of high-profile PR into on-track success. She pairs again with 2004 Indy 500 winner Buddy Rice.
And Patrick needs more than three poles and a pair of fourth-place finishes-her 2005 tally-to prove she is not just another pretty face. The world is watching.
Masatami Takimoto
If you're in charge of overseeing a company's hybrid technology development, it's a huge job-with enormous political and social ramifications. If you have oversight of a company's world championship racing efforts, that puts you on the front lines, too. Both of those bucks stop with Masatami Takimoto, 59, executive vice president of Toyota Motor Corp.