A hope for change under Clinton. (includes related article) (Briefings)

His political adversaries branded him "Slick Willie" when Bill Clinton finessed his way through campaign interviews, town meetings and presidential debates. But the public relations industry could only step back and admire the youthful Arkansas governor. Overcoming adversity about his personal life and anti-war activities, Clinton captivated the American public and media with an unwavering theme: change. Now that "candidate" Clinton is President Clinton, public relations professionals must ponder what this change means to them.

The fresh blood in the White House "heralds a new golden age for public relations," said Stan Zeitlin, president of West Glen Communications, a video public relations firm based in New York City. "We have a large freshman class in Congress, and there will be a need to educate them on the issues."

Or as Paul Fullmer, president and CEO of Selz, Seabolt & Associates, Inc., Chicago, …