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Byline: Sukanya Jitpleecheep
Dec. 6--The fruit juice canner Tipco Food (Thailand) Plc is preparing to expand its beverage business through a franchise system next year.
The plan is part of the company's strategy to lift local sales to 50 percent of its total, from 36 percent at present, to balance business risk, as well as to drive sales to five billion baht in 2007. This year, the company's sales are estimated at 3.5 billion baht.
Peerapong Archawapongsawat, the company's manager for the food and retail business, said several domestic and international investors had expressed interest in buying franchise contracts for Tipco's Squeeze smoothie ...