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Byline: Sujintana Hemtasilpa
Dec. 2--The Marketing Association of Thailand (MAT) plans to host the 2006 World Marketing conference as part of its drive to make the country a centre for innovative marketing.
The conference will be held on March 26-28 at the Bangkok Convention Centre in Central Lat Phrao shopping complex.
"Thailand is entering a free-trade era and businesses will be faced with new global competitors. Marketers these days have to keep honing their skills to be prepared for such changes," said Lackana Leelayouthayotin, the MAT president.
For this reason, several well-regarded executives of international companies have been ...
Source: HighBeam Research, Global event due in March.