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New battle waged to win post-paid customers.

Bangkok Post (Bangkok, Thailand)

| December 01, 2005 | COPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Srisamorn Phoosuphanusorn

Dec. 1--The post-paid mobile phone market has become a battlefield for another price war as operators make last-ditch attempts to achieve their sales targets this year.

The post-paid segment has been mostly overshadowed by local operators, who have instead focused on building up their customer base with pre-paid users. This despite the fact that post-paid customers typically offer less turnover and higher revenues for operators than pre-paid ones.

The average monthly revenue per post-paid user amounts to about 1,200 baht for the market, compared with an average of 300 baht for pre-paid customers. At least 80 ...

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