AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Boon Rawd eyes regional strategy.
Byline: Bamrung Amnatcharoenrit
Dec. 1--Boon Rawd Brewery Co is looking for more effective ways to push Singha and Leo beer next year to cope with new anti-alcohol measures set by the government.
The company wants to set a clear marketing strategy for each region to serve different demand rather than launch a campaign for the whole nation following new state restrictions on the industry.
Increased regulations have included the tighter rein on the opening hours of entertainment venues, increased restrictions on the sale of alcohol, higher liquor taxes and increased fines and jail terms for drunk driving.
For its campaigns, the company ...
- Thailand Excise Department Upsets Boon Rawd Brewery Co.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) November 20, 2003 700+ words
...similar brand and label as Boon Rawd's flagship Singha beer...depending on location. This year, Boon Rawd, which also produces Leo Beer, expects its net profit to...executive, said that next year Boon Rawd would aggressively expand its...
- Boon Rawd to push non-alcoholic drinks.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) September 1, 2005 700+ words
...Amnatcharoenrit Sep. 1--Boon Rawd Brewery Co, the producer of Singha, and Leo beer, plans to focus...beverage drinks, Boon Rawd's will be seen...Singha, Tai, and Leo beer," he said. Under...a survey taken by Boon Rawd that showed that...
- King of Siam: Thailand's Boon Rawd Brewery faces challenges in its home market,...
- Magazine article from: Modern Brewery Age Glaser, Gregg July 21, 2003 700+ words
...Thailand to the west, are sporadic. Boon Rawd Beers Boon Rawd brews six beers for the Thai market...the market at that time. 6) Leo Beer is a 5.7 percent standard lager. In the early years of brewing at Boon Rawd, all raw ingredients were imported...
- Competition doesn't faze top Thai brewer. (Boon Rawd Brewery Company Ltd.)
- Magazine article from: Modern Brewery Age February 12, 1996 700+ words
...be a one-beer town, which suited Boon Rawd Brewery, maker of Singha beer, just...began to be deregulated six years ago, Boon Rawd had a battle on its hands. Government regulation had handed Boon Rawd, which was launched by a Thai nobleman...
- Thailand Officials Reject Boon Rawd Brewery's Tax Appeal.
- Newspaper article from: Knight Ridder/Tribune Business News November 21, 2003 700+ words
...yesterday defended its tax assessments for Boon Rawd Brewery's Singha 70 beer. Boon Rawd on Wednesday threatened to take legal action...beer's ex-factory and retail prices. Boon Rawd had originally claimed an ex-factory price...
- Boon Rawd's new chief to triple exports: Focus is on US, China and India.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) March 29, 2006 700+ words
...The new chief executive officer of Boon Rawd Trading International Co has set an ambitious...very proud to have a chance to work with Boon Rawd, which is well known for its long history...This is a self-imposed mission and Boon Rawd has never forced me to set any target...
- Boon Rawd: Law may breach WTO rules.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) March 16, 2007 700+ words
...imported drinks, according to executives of Boon Rawd Brewery Co, which makes Singha beer...Charoen Sirivadhanabhakdi, who owns Boon Rawd's chief rival Thai Beverage. On Tuesday...approved by the NLA. Sudhabodi Sattabusya, Boon Rawd's vice-president, said Sweden had...
- The Boon Rawd Trading International Co.(forms Singha North America Inc.)(Brief...
- Magazine article from: Modern Brewery Age October 20, 2003 700+ words
[ILLUSTRATION OMITTED] The Boon Rawd Trading International Co., makers...will be a wholly-owned subsidiary of Boon Rawd Trading International Co., Ltd., which itself is a subsidiary of Boon Rawd Brewery Co., Ltd, located in Bangkok...