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ONE TO LOOK OUT FOR - Honda - Impossible dreams
Wieden & Kennedy is hoping to emulate the success of its award-winning 'cog' and 'grrr' commercials with a new campaign that celebrates the highlights of the marque's history.
The company is backing the 120-second film, directed by Ivan Zacharias, with a pounds 4 million spend. Introducing the line 'impossible dreams', the film follows a man driving a number of Honda's famous vehicles from the past 50 years. Shot in the style of an old-fashioned classic movie, it begins with him dressed as a Honda test driver lip-synching to the backing track Impossible Dreams, sung by Andy Williams.
His journey starts on a tiny Monkey Bike. It cuts through a series of scenes of him in control of different Honda creations including a Super Cub and a 60s Formula One car. In the final shot, he races off a waterfall in a powerboat which turns into a hot-air balloon.
Honda's UK sales have risen 35 per cent since the launch of 'cog' in 2003. The new spot is backed by radio and online, where consumers can look up information on each of the vehicles.
SONY PSP - A DAY IN THE LIFE Project: A day in the life Client: Alan Duncan, director of marketing UK, Sony Computer Entertainment Brief: Create excitement around the PSP Creative agency: TBWALondon Writers: Tony McTear, Chris Bovill, John Allison Art directors: Tony McTear, Chris Bovill, John Allison Planners: Dan Joseph, Tom Morton Media agency: OMD UK Media planner: n/s TV producer: Di Croll Production company: RSA Films Director: Alex Rutterford Editor: n/s …