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Semiconductor giant vows it's ready for a battle.(Brief Article)
Byline: Ralph Kisiel
Freescale Semiconductor is not about to relinquish its No. 1 ranking as a producer of automotive semiconductors without a fight.
The U.S. supplier says it is not yet looking over its shoulder, despite aggressive talk from chief competitor Infineon Technologies of Germany.
Last month, Peter Bauer, head of Infineon's automotive, industrial and multimarket business group, told Automobilwoche, Automotive News' sister publication, that Infineon aims to overtake its rival.
How does Infineon plan to overtake Freescale? With strong system expertise, a broad product line and a zero-defect approach, Bauer said.
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