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Building on firm foundations: Mercury team get busy with debut album by former Busted member James Bourne's new band, Son Of Dork.(The Plot)
SON OF DORK WELCOME TO LOSERVILLE (MERCURY)
Targeted text promotions, postcard flyers and a teaser TV campaign have formed the basis of Mercury's phase one strategy for launching the forthcoming first album by former Busted member James Bourne's new band Son Of Dork.
As part of its build-up to the release of Welcome To Loserville on November 21, the Universal company is aiming to broaden the band's fanbase while retaining fans who bought into Busted.
Product manager Hannah Heaves notes, "We needed to capitalise on the Busted link, but it's important we move that fanbase forward by broadening Son Of Dork's appeal with the young male teen market."
The album will be stickered with "James from Busted!" in a bid to further reinforce the connection. "Busted fans have remained very loyal to James," adds Heaves. "This side of Christmas, we're really targeting Busted fans' mums who are looking for an easy present to buy."
Lead single Ticket Outta Loserville is released next Monday and has been receiving healthy video play so far. Mercury is tying a number of elements in with the physical release in a bid to further its reach. The single will feature a unique U-myx element which allows fans to remix their own versions of the song and a competition has been launched to find the best remix. In addition, the maxi-format will contain a unique pin code that offers fans the chance to win a pair of "golden ...
- Music: The Dorks ide; Widnes drummer links up with former Busted star.(Features)
- Newspaper article from: Liverpool Echo (Liverpool, England) October 21, 2005 700+ words
...includes Widnes drummer Danny Hall. With Son of Dork, James is now back on the road again with brand new single Ticket Outta Loserville, released on November 7. The songs have that faster-than-light guitar riff and catchy vocals which make you feel...
- The Razz singles and albums : Albums.(Features)
- Newspaper article from: Daily Record (Glasgow, Scotland) November 25, 2005 700+ words
...offering Son Of Dork Welcome To Loserville ##### JAMES Bourne's postadolescent new band follow up recent single Ticket Outta Loserville with more on the same theme. The former brains behind Busted, who has penned hits for McFly as well as himself, shows...
- The Razz singles and albums : Biology lesson fails to shake Madonna's...
- Newspaper article from: Daily Record (Glasgow, Scotland) November 25, 2005 700+ words
...Eyed Peas - My Humps 7 (4) Simon Webbe - No Worries 8 (-) The Darkness - One Way Ticket 9 (3) Son Of Dork - Ticket Outta Loserville 10 (5) Arctic Monkeys - I Bet You Look Good On The Dancefloor 11 (6) Craig David - Don't Love You No More 12 (7...
- Entertainment Email: CHARTS.(Features)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) November 13, 2005 700+ words
...1 with Hung Up... wish she was! Westlife drop to two with You Raise Me Up and Son Of Dork are at three with Ticket Outta Loserville. Kaiser Chiefs are at four with Modern Way and Simon Webbe's No Worries completes the top five
- The Razz: HARRY'S OFF BEAT.(Features)
- Newspaper article from: Daily Record (Glasgow, Scotland) December 14, 2005 700+ words
Byline: BEVERLEY LYONS AND CATH BENNETT McFLY drummer Harry Judd got a Ticket Outta Loserville from his Son Of Dork mates after a night out in London last weekend. Rockers Steve Rushton and David Williams had to give their...
- SINGLES AND ALBUMS out tomorrow.(Features)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) January 15, 2006 700+ words
...kicked off with a bang -and this second single seems likely to please the fans they picked up with their debut, Ticket Outta Loserville. It's more of the same - a fast-paced, guitar-driven bit of rock-lite that will send the kids crazy. Think Busted...
- James proves there's life after Busted.(Features)
- Newspaper article from: Birmingham Mail (England) January 14, 2006 700+ words
...Leonard, David Williams and Danny Hall. Packed with infectious hooks and riffs, it should follow debut single Ticket Outta Loserville into the charts. BELLE AND SEBASTIAN: After seven albums could Belle and Sebastian be about to enjoy the mainstream success...
- The Razz singles and albums reviews: Singles.(Features)
- Newspaper article from: Daily Record (Glasgow, Scotland) November 11, 2005 700+ words
...does his best to hold off on the falsetto gymnastics for what is a rather understated comeback single Son Of Dork Straight Outta Loserville ##### FORMER Busted frontman James Bourne's transformation from leading Britain's answer to Weezer to deliver the...