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Crib sheet: Lauren Laverne, who steps into Xfm's breakfast slot today (Monday), talks about her plans for the show, the playlist and which DJ has inspired her the most.(Forum)
What will you bring to the Xfm breakfast show?
Obviously it will be great music, which is what Xfm is all about. I am quite different from the rest of breakfast show DJs--although hopefully I will be just as funny. I am hoping I will be a bit more mellow, rather than waiting people up to tell them that their parents are dead as a joke. I want to be a young sexy Wogan--but a girl.
A lot has been made of the fact that you will be the only female DJ fronting a music breakfast show in London. Is that important?
They have only just legalised female DJs you know, so it's an experiment to that effect.
What acts will you be playing on the show? Will you have much of a free choice?
We have playlists, but our playlist is great. And obviously i will have an input into the music that we play. It will be a lot of big, fat Xfm hits. For example, I think I will be the only breakfast DJ playing Arcade Fire. There will be Xfm favourites, such as Franz Ferdinand, the Arctic Monkeys--the best of new music that you can expect. I don't want to change it too much--Xfm is a part of people's day.
The breakfast show is a very competitive market and you will be up against former Xfm breakfast show presenter Christian O'Connell. Does that worry you?
- Xfm's Christian exodus DJ O'Connell's departure costs station 21 per cent of...
- Newspaper article from: The Evening Standard (London, England) February 2, 2006 700+ words
...Sony DJ of the year, Xfm chiefs knew it was...Radio last October, Xfm has shed nearly a quarter...its listeners. The breakfast show has dropped from 349...O'Connell on the breakfast show. Radio insiders say Xfm is unlikely to return...
- Christian exodus; DJ O'Connell's move costs Xfm 21% of its breakfast show...
- Newspaper article from: The Evening Standard (London, England) February 2, 2006 700+ words
...quit for Virgin Radio last October, Xfm has shed nearly a quarter of its listeners. The breakfast show has dropped from 349,000 in the...breakfast show but radio insiders say Xfm is unlikely to return to glory days...
- Christian rules waves; Xfm presenter is DJ of the year at the Sony awards.
- Newspaper article from: The Evening Standard (London, England) May 13, 2004 700+ words
...ANDR PAINE LONDON breakfast show host Christian O...DJ of the year. The Xfm presenter beat rivals...after winning the best breakfast show accolade. The award...Christian O'Connell, Xfm Breakfast show of the year - JK...
- Lauren Laverne flies flag for women at Xfm.
- Newspaper article from: The Evening Standard (London, England) October 4, 2005 700+ words
...to take over the coveted breakfast show at London indie radio station Xfm, it was announced today...make Laverne the only female breakfast show host in the increasingly...s Jamie Theakston. An Xfm spokeswoman said: "A lot...
- Virgin takes on Xfm with digital station.
- Newspaper article from: The Evening Standard (London, England) September 5, 2005 700+ words
...fullscale attack on London rival Xfm - with a new digital station...comes at a challenging time for Xfm, which is currently considering...poached its Sony-Award-winning breakfast- show host Christian O'Connell...Xtreme posed a huge threat to Xfm. "Xfm, because it tries to...
- Laverne in Xfm breakfast slot.
- Newspaper article from: The Evening Standard (London, England) October 4, 2005 700+ words
LAUREN LAVERNE is to take over the coveted breakfast show at indie station Xfm, it was announced today. She will replace Sony...Laverne, 27, will become the only female breakfast show host in the battleground of London radio.
- PROFILE - RICHARD MINTZ: The Xfm factor.
- Magazine article from: New Media Age October 26, 2006 700+ words
Xfm marketing director Richard Mintz explains to Jennifer Whitehead...seems remarkably relaxed. The marketing director for GCap's Xfm Network - which includes London indie rock station Xfm, R'n'B-dominated Choice FM and Capital Gold - is just...
- Xfm hires Guardian marketer for branding strategy task.(Xfm London)(Mark...
- Magazine article from: Marketing Week January 11, 2007 700+ words
Xfm London has appointed Guardian marketing executive...marketing the series of Ricky Gervais podcasts. Xfm, which now has a network of over 1 million...this year. GCap Media, the parent company of Xfm as well as Classic FM and Capital Radio, last...
