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Classic says relax with new album.(Classical)
Classic FM's strategic development of existing and new audiences is likely to benefit from last month's release of Relaxing Classic FM, the latest in a series of recordings carefully targeted at the commercial radio station's key listener groups. The latest title follows the Easter release of Classic FM Music for Babies, a classical chart topper that continues to do good business.
Relaxing Classic FM, which runs to four discs, reflects the broad repertoire mix of network strands such as John Brunning's Smooth Classics At Seven, Nick Bailey's Relaxing Classics At Two and Jamie Crick's Easier Breakfast. The popularity of Brunning's show has already prompted the release of Smooth Classics For Rough Days, while recent Rajar figures for Classic's "relaxing" music shows point to an upward trend in audience interest.
According to station manager Darren Henley, Relaxing ...
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...delivering targeted audio advertisements for Classic FM, the flagship radio station of the United...Group. With Hiwire's technology, Classic FM is the first terrestrial radio station...announced its partnership with Hiwire. Classic FM is the first of GWR's stations to become...
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...retailing through its website by Jim Larkin Classic FM is to launch a download service this...is supplying the technology behind the Classic FM digital brand. Profits will be split...pricing details have yet to be announced. Classic FM station manager Darren Henley believes...
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...sponsorship and multimedia promotional deal with Classic FM. The deal, Classic FM's biggest ever, combines on-air sponsorship...awareness of Vodafone products and services among Classic FM's audience". He said the new WAP service would...
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Classic FM, the UK's biggest commercial radio...cholesterol lowering brand, as the sponsor of Classic FM Live. It is part of a 12-month partnership...on Benecol's existing sponsorship of Classic FM Requests. It will also include the sponsorship...