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"Come Hear Finland." That is the tongue-in-cheek message from Music Export Finland, which is to host the opening night party at the Midem conference in January.
Details of the tie-up were unveiled at Finland's Musiikki & Media (Music & Media) last weekend, an annual three-day conference event showcasing Finnish talent and featuring panels looking at the Finnish market and how best to take its music to the world.
Among the 95 international guests were Anders Wahren (Roskilde Festival), Martin Elbourne (Glastonbury/The Great Escape), Sat Bisla (A&R Worldwide) and Michael McMartin (MMF Australia).
Music Export Finland director Paulina Ahokas hosted the opening address during which she unveiled figures showing unprecedented export growth for the Finnish market, up 26% annually from 1999 to 2004. She says international success of Finnish artists including The Rasmus, HIM and Nightwish had fuelled a hunger among local labels to make things happen. "Finnish companies representing new talent are hungrier than ever to present their artists to the world professionals," she says. "They believe they can generate ...