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Brighton set to rock with global talent: new event will provide platform for international acts.(International)
Acts looking to break out of their domestic markets onto the global stage are being targeted for a new internationally-focused live music event.
Barfly--The Great Escape, which will run for three nights next May in Brighton, is being backed by the Channelfly Group and Glastonbury Festival's chief booking agent Martin Elbourne with support from a host of organisations, including the BPI, Aim, MMF, the DTI and Music Week.
Elbourne, who hatched the idea for The Great Escape about a year ago with Barfly group operations manager Jon McIldowie, says the inspiration for the new live showcase and networking event is SXSW and the Netherlands' EuroSonic festival. However, the pair are giving The Great Escape their own spin; the first event will run from May 18-20 next year in Brighton, which is expected to host the event annually, and will make use of 10 local venues and be based around the city's Queen's Hotel, whose bar will be used as an unofficial networking focus.
Organisers say the event will not operate in the same arena as In The City and similar industry' conferences as it will not feature any unsigned bands, while a large proportion--up to 50%--of acts included will come from outside of the UK. It will also be open to the public, with around 3,000 expected to attend the first one alongside 500 invites to industry players.
"It will be well organised, well programmed with export-ready bands, which all have domestic deals in place and management. It is for bands which have not yet broken out of their ...
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