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R1 eyes digital future; new music head ready to innovate.(Radio)
Radio One controller Andy Parfitt is turning to his newly-appointed head of music George Ergatoudis to steer the station's future as a multi-media brand.
1Xtra music manager Ergatoudis was last week named by the network as its replacement for Alex Jones-Donelly, who left the station in August to become senior vice president of A&R at EMI Music Publishing.
The move comes as new Rajar figures reveal that Radio One is enjoying its highest market share in more than four years, at 9.4%, with audience up 260,000 year-on-year to 10.3m. The rise has been driven by the success of Chris Moyles's breakfast show, which has increased its audience by 360,000 listeners over the past year to 6.5m nationally.
On the back of the rises, Parfitt notes that Radio One is moving quickly to bring added-value multi-media features to its output, such as having music video clips on its website. "George brings an understanding of all that to the station," he says. "We have made good inroads into transforming us into a multi-platform brand. Radio One is traditionally a radio station and it makes a phenomenal impact with under-35-year-olds in the UK, but more and more our online services are ...
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