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<a href="http://www.accessmylibrary.com/article-1G1-138814406/profile-biggest-aims-better.html" title="Facts and information about Profile - Biggest aims for better. The Oxford University Press is by far the largest university press in the world. This, Martin Richardson tells Jane Dudman, puts it in a unique position to spread the risk as it embarks on experiments with new publishing models, pricing strategies and alternative revenue streams.">Profile - Biggest aims for better. The Oxford University Press is by far the largest university press in the world. This, Martin Richardson tells Jane Dudman, puts it in a unique position to spread the risk as it embarks on experiments with new publishing models, pricing strategies and alternative revenue streams.</a>
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Profile - Biggest aims for better. The Oxford University Press is by far the largest university press in the world. This, Martin Richardson tells Jane Dudman, puts it in a unique position to spread the risk as it embarks on experiments with new publishing models, pricing strategies and alternative revenue streams.
OUP is an imprint known throughout the world and some of its books, notably the Oxford English Dictionary, have arguably become more famous than the university and the city from which it comes.
Henry Reece, OUP's chief executive, tells a story of a 15-year-old refugee from Afghanistan who arrived in Oxford in the back of a truck. Peering out, he could make out the place name and was satisfied: he knew it from his books back home.
There are many other university presses, but OUP is by far the largest. Last year, the university press market was worth [pounds sterling]751m worldwide, of which OUP's sales were [pounds sterling]409m. That is far more than ...
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