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FT subscribers forced change to embargo. Customer power caused Financial Times to delay and then alter terms of midday embargo on news feeds to aggregators, writes Mark Chillingworth.

Information World Review

| November 16, 2005 | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Subscribers to the Financial Times (FT) called on the business newspaper to re-negotiate its news-feed embargo with aggregators, causing the company to abandon its original launch date of 31 August.

The embargo went ahead last week, 1 November 2005, after further negotiations that saw an extra clause inserted. This allowed for the embargo to be lifted for those subscribers to aggregator services that also have an FT subscription.

The FT had originally announced in August that its content would be embargoed to aggregators, such as Factiva and LexisNexis, until noon each day, but postponed the implementation at the last minute.

"We postponed the embargo because we got a lot of feedback," said Nigel Pocklington, FT online publishing director. "If a company has a direct sales relationship with the FT we can have the embargo lifted."

Simon Alterman, ...

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Source: HighBeam Research, FT subscribers forced change to embargo. Customer power caused...