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Macmillan takes on Google Print. Publishers seeking copyright control offered BookStore platform, where titles can be searched for and bought.
Byline: Mark Chillingworth.
Publishers wary of putting their titles online with Google can now side with publishing giant Macmillan, which, with its parent company Holtzbrinck Group, is developing a book digitisation platform to be called BookStore.
Richard Charkin, chief executive at Macmillan, has called for the publishing industry to collaborate on digitisation and search.
Like Google Print, BookStore will be a searchable repository of digital book content, with e-commerce technology for purchasing titles.
Charkin said BookStore will appeal to publishers that want to take advantage of releasing their content online, but don't want to surrender control of their copyright or invest in the technology required.
Publishers are unhappy with Google's strategy of asking publishers to send it opt-out list of titles not to be scanned.
BookStore will give publishers the option of making their content available to search engines such as Google, Yahoo and MSN.
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