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Sony + Music = Entertainment: could a synergized Sony be set to stage a comeback?
It really has been quite a year for Sony. The company that brought the world the Walkman has seen Apple eat away at its share of the personal audio market and watched its brand's luster fade. A quick glance around a subway train in Tokyo shows even in the Japanese capital the iPod has become the must-have accessory for those bone-crunching morning commutes.
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The company has seen its profit from consumer electronics fall, revenue drop 5 percent and its stock price sink to half of the level of five years ago. However, figures for the last fiscal year show that sales at Sony Music Entertainment Japan (SMEJ) grew, and Sony Pictures reported soaring profits for Spider Man 2. A strong contribution from Sony Ericsson Mobile Communications also offset some of the losses suffered by Sony's electronics segment.
While even the man in the street is likely to blame the iPod for Sony's fall, the root causes go deeper. What exactly went wrong at Sony, and more importantly, how does the company plan to recapture market share? Is it possible for the Sony empire to strike back?
The company certainly has weapons in its arsenal to mount a multimedia assault. With hardware and software divisions finally united under…
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Source: HighBeam Research, Sony + Music = Entertainment: could a synergized Sony be set to stage...
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