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ONE TO LOOK OUT FOR - Marks & Spencer - Christmas 05
In a continuation of Marks & Spencer's 'Your M&S' strategy, Rainey Kelly Campbell Roalfe/Y&R has aimed to produce a Christmas ad that stands out from the usual festive fare.
Instead of trying to promote the store's entire offering, this campaign is focused on the women's clothing range. Separate food ads will be launched later in the month.
The 40-second TV spot is based around the premise of a Moulin Rouge-style stage show, where everyone in the production wears clothes from M&S.
Starting in a snowy side-street, two women in fur coats disappear into a stage door. The camera then makes its way through the backstage and dressing room areas, past women wearing M&S lingerie and evening gowns. The shot then cuts to the exterior of the theatre, which is festooned in bright lights, and displays the words: 'Your M&S presents Christmas.'
In the third quarter of 2005, M&S saw an overall sales increase of 3.3 per cent, the first improvement in quarterly sales for two years.
SONY - THE PILL Project: The pill Client: David Patton, senior vice-president, marketing and communications Europe, Sony Brief: Launch the new Sony Walkman Creative agency: Fallon Writers: Juan Cabral, Richard Flintham Art directors: Juan Cabral, Richard Flintham Planner: Lucy Howard Media agency: OMD Media planner: Christina Hesse Production company: RSA Films Director: Brett Foraker Editor: Adam Rudd, RSA Films Post-production: The Mill Audio post-production: Wave Exposure: TV, …