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As the continuous flow of visitors we receive at the Dallas International Trade Resource Center attests, American firms are getting more and more serious about selling abroad.
Exporting, however, requires a long-term commitment, something we Americans aren't used to.
Going international in business will prove difficult because we need some basic infrastructures. Lack of adequate financing is the main stumbling block faced by our exporters.
In the Far East, whomever generates business has access to bank financing. Even a start-up company can obtain support to carry out substantial export transactions provided they are well-documented.
In Europe, where …