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Go To Archives To Find Story Behind Leader.(THE SMART INVESTOR)(INVESTORS.COM CORNER)
Byline: KEN SHREVE
There are many ways to research a stock. Make sure you have a structured approach that gives you a comprehensive view of an equity and the company behind it.
Start by identifying a bullish chart pattern, then make sure the company has a strong combination of earnings and sales growth, profit margins and return on equity.
But there's another area of the stock research process you might be missing. What about the company's story? What are the catalysts driving the stock's strong price performance?
Check the subscriber-only IBD Archives (investors.com/ibdarchives) for answers. It's a collection of staff-written articles …
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