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TMB starts rebranding campaign.
Byline: Parista Yuthamanop
Nov. 8--TMB Bank yesterday officially launched a 1.4-billion-baht rebranding campaign, aiming at attracting more customers to its retail banking services, as it marked its 48th anniversary.
The new logo, designed to reflect co-operation among the three partners, consists of three letters: T, M and B, with two dots over the M to make it look like two people shaking hands, in red and blue.
The foyer of its main office has been redecorated to provide a modern look and more space for teller counters and the visitors' area. More electronic banking booths have also been installed.
Around 45 out of the 450 branches ...
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Source: HighBeam Research, TMB starts rebranding campaign.