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BGH to step up marketing: High-income patients abroad targeted.
Byline: Charoen Kittikanya
Nov. 5--Bangkok Dusit Medical Services Plc (BGH), the operator of the Bangkok Hospital Group, plans to step up marketing next year for its Soi Soonvijai complex, particularly among well-heeled domestic and foreign patients.
"Before making people know [our services], we are pursuing the process of making the hospital look good and do well," said Dr Chatree Duangnet, group chief operating officer of SET-listed BGH.
Dr Chatree, a former chief medical officer of Bumrungrad Hospital (BH) who joined Bangkok Hospital four months ago, pledged to internationalise the service quality of the group, which operates 14 branches. ...
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