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Radio: Airwaves angst.(radio advertising revenues falling, forecast)
While digital evangelists claim DAB sets will usher in a new golden age of radio, advertising revenues have fallen severely in the past year. Is commercial radio in danger of the digital dawn blinding it to the bigger issue of audience stagnation? Alasdair Reid investigates.
We are, according to Ralph Bernard, the chief executive of GCap Media, on the threshold of British radio's third golden age. The first golden age was radio's first real decade as a popular medium, the 20s.
The second arrived in the 60s when, for a brief period, pirates ruled the waves - even when the likes of Radios Caroline and London were blown ashore, their creative energies lived ...
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