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Radio: Special Report.(radio advertising)(Brief Article)
Newspaper, magazine and TV companies have tip-toed into the digital age with a nervy, wide-eyed reluctance. But as far as commercial radio is concerned, the sooner our homes have a DAB set in every room, the better.
When people buy a digital set, their listening increases by nearly one-fifth. Commercial radio desperately needs this media time, Alasdair Reid explains (see opposite). No, 2005 hasn't been a great year for radio.
On the brighter side, the uptake of DAB sets has been fast, doubling every year since 2002. There are some good reasons for owning a digital radio: they are not too expensive (the cheapest is pounds 49) and digital radio is free once you've bought a set, unlike most digital TV services; there are roughly double the number of stations available and you can wave goodbye to that irritating hiss and crackle of the old analogue sets.
But they are not selling fast enough. Experts believe one in three households will ...
- RAB takes charge of marketing for digital radio body.(Radio Advertising...
- Magazine article from: Marketing November 9, 2000 700+ words
The Radio Advertising Bureau is to supply marketing services to the new Digital Radio Development Bureau (DRDB). The DRDB launched last week with the backing of all the major commercial radio groups and the BBC...
- Radio: How we listen.(digital radio and radio advertising)
- Magazine article from: Marketing Murphy, Claire April 21, 2004 700+ words
...radios. This makes it the biggest digital radio station. Likewise, Emap's Kiss...that has marked the introduction of digital radio. There are a growing number of stations...talkSPORT and Classic FM. And while digital radio offers many potential benefits to advertisers...
- Satellite radio debate heats up as FCC ruling nears. (ruling on satellite...
- Magazine article from: Broadcasting & Cable Petrozello, Donna April 17, 1995 700+ words
...industry "This is the time for the radio industry to grow tremendously, if we really think about what we have to offer," Radio Advertising Bureau President Gary Fries told radio broadcasters in a stateof-the-industry address delivered at the NAB annual convention...
- A YEAR IN DIGITAL RADIO.
- Magazine article from: Campaign February 9, 2001 700+ words
...to be reviewed when digital radio uptake increases. Capital...launch. March 2000 The Radio Advertising Bureau publishes its Guide to Digital Radio for advertisers. The...consumers will own a digital radio by 2009. The BBC is...
- Radio Advertising Bureau.
- Magazine article from: Marketing March 16, 2000 700+ words
The Radio Advertising Bureau has produced a 'Guide to Digital Radio' to update the ad industry on developments. The booklet includes explanations of the technology, benefits to consumers and advertisers, and predictions for its growth.
- Digital radio: Tune into profit.
- Magazine article from: Revolution February 4, 2008 700+ words
...McCormick investigates. Digital radio means more stations...different ways. DAB digital radio is no exception and...effectiveness of such ads. Radio Advertising Bureau statistics...nearly 70 per cent of digital radio listeners read the...
- Radio Companies Kick Off First Phase of $200 Million Ad Campaign for HD Digital...
- Press release article from: PR Newswire February 21, 2006 700+ words
...the adoption of HD digital radio. In a powerful demonstration...spearheaded by the HD Digital Radio Alliance and includes...developed by longtime radio advertising specialists Dick Orkin...primary signals in HD digital radio. And last month...
- THE BOOK OF LISTS: The 10 Things you need to know about digital radio.
- Magazine article from: Campaign December 16, 2003 700+ words
...year, consumer awareness of digital radio has doubled, according to research from the Digital Radio Advertising Bureau. So, around one-third...longer answer questions about digital radio with the words: 'What's...
- HD Digital Radio Alliance Launches Ad Campaign for BMW.(advertising campaigns)
- Newspaper article from: Wireless News February 18, 2007 700+ words
...10meters.com The HD Digital Radio Alliance announced...major, 85-market radio advertising campaign highlighting...factory-installed HD digital radio receivers as an option...consumer benefits of HD digital radio available in BMW cars...
- HD Digital Radio Alliance Launches First Ad Campaign for BMW.
- Press release article from: PR Newswire February 14, 2007 700+ words
...create customized HD digital radio commercials Consumer...PRNewswire/ -- The HD Digital Radio Alliance today announced...major, 85-market radio advertising campaign highlighting...factory-installed HD digital radio receivers as an option...