AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Digital vs Direct.(Electronic marketing, Direct marketing)
The battle for control of the digital marketing space is hotting up. Will DM own digital, or will digital take charge of DM?
DIGITAL
If you're looking for a sign of the times, consider this. In April this year, Rupert Murdoch bought MySpace.com, the global youth networking site, for pounds 332 million and told his US News Corporation editors to 'change or die'.
Despite this and other seismic media shifts (Google becomes world's number-one media owner, Heineken calls time on TV), lots of people in marketing are still trotting out that tired old chestnut that 'digital is only another marketing channel'.
Nowhere is this view more strongly ...
- Xerox Teams Up with Top Direct Marketing Executives to Discuss Effective...
- Press release article from: M2 Presswire October 10, 2007 700+ words
...Up with Top Direct Marketing Executives...Discuss Effective Digital Campaigns at...the impact digital printing has on direct marketing. The conversation...grabbing direct-marketing jobs produced on Xerox digital systems...
- Xerox Teams up with Top Direct Marketing Executives to Discuss Effective...
- Press release article from: Business Wire October 10, 2007 700+ words
...the impact digital printing has on direct marketing. The conversation...grabbing direct-marketing jobs produced on Xerox digital systems...System. "Digital print can bring...effectiveness to direct marketing from simple...
- Digital Impact Introduces New Solutions Line; Strategy, Customer Acquisition...
- Press release article from: Business Wire June 13, 2001 700+ words
...delivery." Digital Impact helped...pioneered online direct marketing and continues...complex online direct marketing programs. "Digital Impact has...Digital Impact Digital Impact is...of online direct marketing solutions...
- Digital Impact Names Edward J. Spiegel to Board of Directors; Veteran Direct...
- Press release article from: Business Wire November 19, 2001 700+ words
...Nov. 19, 2001 Digital Impact, Inc...provider of online direct marketing solutions for...our team." "Digital Impact is the...in the online direct marketing space," said...Digital Impact Digital Impact is the...provider of online direct marketing solutions ...
- Digital Impact and Maritz Loyalty Marketing to Offer Online Direct Marketing...
- Press release article from: Business Wire July 29, 2002 700+ words
...selected Digital Impact to provide online direct marketing solutions...will use Digital Impact...leading online direct marketing application...Digital Impact Digital Impact is...of online direct marketing solutions...
- Digital Impact(R) and Coremetrics Partner to Offer Comprehensive Analytics...
- Press release article from: PR Newswire August 21, 2001 700+ words
...PRNewswire/ -- Digital Impact, Inc...provider of online direct marketing solutions for...of their online direct marketing campaigns...technology officer of Digital Impact. "We...Digital Impact Digital Impact is the...provider of online direct marketing ...
- Digital Impact Expands Technology Infrastructure to Support World-Class, Online...
- Press release article from: Business Wire May 7, 2001 700+ words
...its online direct marketing solutions. Digital Impact's...companies, Digital Impact commands...comprehensive online direct marketing expertise...leading online direct marketing campaigns...results. Digital Impact is...
- New York Life Selects Digital Impact to Manage Online Direct Marketing...
- Press release article from: Business Wire February 11, 2003 700+ words
...Fortune 1000 Corporations Using Digital Impact's Online Direct Marketing Solutions Digital Impact, Inc., (Nasdaq:DIGI...a pioneering provider of online direct marketing solutions, Digital Impact has been on the cutting edge...