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Hello and welcome to Match of the Day. No Gary, Alan or Mark to run the rule over this week's Premiership clashes. Instead, here's a new ball-game for you. Match the agency to the football team.
For this idea, Diary is indebted to Stephen Woodford, the WCRS chief executive, and Matt Edwards, his marketing and new-business director.
Clearly with too much extra time on their hands, the pair have been kicking around a few thoughts about which agencies are most like which clubs.
To kick-off, Diary chips in some ideas of its own. Bartle Bogle Hegarty as Chelsea? Surely this one's no contest. Both have bags of style, bang in the goals and ...