Close-Up: 24 Hours with ... Justine Southall, Young Women's Group, The National Magazine Company.

 
Name: Justine Southall 
Job: Group publishing director, Young Women's Group, The National 
Magazine Company 
Professional mission: Delivering well-constructed, well-targeted, 
distinctive magazines and doing it in a memorable way 
Personal mantra: Work hard, have fun ... if in doubt, apply more 
lipstick! 

7.00am I wake my two boys, Ellis, nine, and Leo, 13, who both grunt and bury themselves deeper under their duvets. Radio 5 Live is switched on in the kitchen.

7.15am Ellis emerges. Another call for Leo requires wading through the battlefield that is his bedroom.

7.30am Huss leaves, I finish making sandwiches, check after-school activities, dole out money before kisses and leaving for the train.

8.00am The train to Waterloo gives me time to catch up on e-mails along with audience research (gawping at fellow passengers!).

8.20am My new and only exercise is my walk from Waterloo to Soho.

9.00am First meeting of the day, clutching a third cup of coffee, signing-off the final above-the-line campaign for She magazine.